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Laundry & Dish: A Fast Growing Online Category

Outpacing growth of other CPG categories, according to study.

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By: Christine Esposito

Editor-in-Chief

According to a study of the consumer packaged goods (CPG) market conducted by 1010data, Inc., CPG online sales grew 42% percent across key categories in the first half of 2016, and if  present trends continue, 1010data estimates that online sales in the US will surpass $10 billion for these categories for the first time in history.   According to 1010data, health supplements and pet care categories are the largest in terms of overall revenue. The health supplements category has already surpass...

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